Smart toilets can be said to be a relatively hot topic in the bathroom industry. Washing with water has replaced toilet paper, triggering a revolution in bathroom facilities—technology, convenience, and hygiene are the trends for the future development of bathrooms. For the vast majority of consumers, new products generally undergo a process from awareness to acceptance and then to popularity. In 2011, e-commerce in the bathroom industry was booming. Researchers from 51 Report, when investigating the bathroom production areas, found that about 90% of bathroom companies in the industry had tried e-commerce to varying degrees, while about 5% of the remaining companies were preparing to implement e-commerce. In 2011, the total output value of China's building sanitary ceramics industry reached $386.1 billion. However, the whereabouts of the giant ceramic bathroom companies with more than 10% market share remain a major mystery. Those companies that focus on brand building, original and distinctive products, improving production technology, craftsmanship equipment, and management skills, as well as structural adjustment and cost reduction, may become industry leaders and even lead in export transformation. Smart toilets are stylish, environmentally friendly, and healthy, and they are enthusiastically sought after by consumers. In 2011, due to intensified industry competition, the price of smart toilets dropped significantly compared to previous years. In the market, smart toilets are considered new products. Compared with traditional ceramic sanitary ware, smart toilets are inventions in the environmentally friendly technology field closely related to the public; they completely break the traditional mode of 'flush toilets' and 'simple toilet pits,' which are unhygienic and not eco-friendly. Especially in the domestic market, there is still great potential for recognition and market share. The concentration of China's smart toilet industry is mainly in the Xiamen area, which already has certain industrial cluster advantages. Innovative Development Smart toilets are revolutionary products for upgrading, catering to the future trend of humanized bathroom development. 'Smart toilets' use high-tech methods such as 'microcomputer digital processing systems, nanomaterials, laser or thermal bonding' to address pollution and environmental problems that traditional 'flush toilets' and 'simple toilet pits' fundamentally cannot solve. From technology, methods, and even materials, they represent new breakthroughs and reforms. Between 2012 and 2016, with the deepening implementation of national bathroom energy-saving and emission-reduction standards, China's smart toilet products will receive increasing consumer recognition, especially from the post-80s generation, who seek a quality life, further stimulating the market demand for smart toilets. According to 51 Report Online predictions, the smart toilet market scale will reach 150 billion yuan between 2012 and 2016. However, due to rising production costs and export restrictions, the profit margins for toilet manufacturers will be further compressed, and prices will remain stable. Therefore, between 2012 and 2016, smart toilet companies should actively enhance their industry reputation, gradually improve operational efficiency, explore new marketing channels, and drive service model development through innovation.